Elsa Bernadotte

Karma is a platform solving the problem of food waste by allowing restaurants and grocery stores to sell their surplus food direct to consumers at a lower price. What’s strong with Karma’s solution is that everybody benefits from acting in a sustainable way; consumers eat great food while saving money and businesses receive an additional revenue stream while reaching new customers.

Sweden-based Karma launched in November 2016 by Elsa Bernadotte,Hjalmar Ståhlberg Nordegren, Ludvig Berling and Mattis Larsson, who were recently named by Forbes on its 30 under 30 list of entrepreneurs. Since launch Karma has risen to the number one food app in Sweden and has attracted over 300,000 users and over 1,000 food partners. Partners include Sweden’s three biggest supermarket chains and Karma has been supported by world-renowned chefs such as Mathias Dahlgren, Marcus Samuelsson and Alan Yau.

Karma, who has also recently been named as one of Wired’s 100 hottest start-ups in Europe has received investment from:
Norrsken Foundation, a social impact investment fund set up by the founders of Klarna, King and Minecraft
e.ventures, a global venture capital firm who have backed Farfetch, Sonos and Groupon
eEquity, the most active early-stage investors in the Nordics Founders of Avito, Russian classifieds site acquired for $1.2B Sophia Bendz, former Global Marketing Director of Spotify