Steven Bertoni is an Assistant Managing Editor at Forbes, where he leads the Forbes Founders team. He oversees coverage of top entrepreneurs, the Forbes 30 Under 30, and Top Creators franchises. Bertoni helped launch the Forbes Under 30 in 2011 and is the founder of the Forbes Top Creators list. He has written numerous cover stories on companies including Facebook, Spotify, Instagram, PayPal, and the comeback of the Twinkie. Bertoni joined Forbes in 2008 and works in New York.