David Allemann is Co-Founder and Executive Co-Chairman of On. Together with his Co-Founders, he drives the creative and strategic engine behind On’s global success as a premium sportswear brand, shaping the company’s long-term vision while guiding its day-to-day evolution.
Since founding On in 2010 with Caspar Coppetti and Olivier Bernhard, David has played a central role in building the company’s foundation: establishing production and supply chain operations in Asia, securing early financing as its first CFO, shaping the brand’s design identity from product to digital marketing, and expanding On’s direct-to-consumer business. Today, his leadership remains multifaceted, with a strong focus on the future — spanning strategy, product, innovation, design, brand, and culture.
Originally trained in law, David began his career co-founding one of the first digital brand agencies within Young & Rubicam during the early internet boom. He later worked as a strategy consultant at McKinsey and returned to Young & Rubicam as Managing Director, before becoming Chief Marketing Officer at the design and furniture brand Vitra.
David serves on the board of economiesuisse and the Swiss Institute for Contemporary Art in New York. He lives in Zurich with his wife and two children.