Amy and Ben Wright are the founders of Bitty & Beau’s Coffee—a for-profit company created to confront a quiet but pervasive injustice: people with intellectual and developmental disabilities (I/DD) are systemically excluded from the workforce and underestimated by society. The Wrights didn’t set out to sell coffee—they set out to redefine human value. Named after their two youngest children, Bitty and Beau, who have Down syndrome, the company has grown into a nationally recognized brand with locations across the U.S., employing hundreds of individuals with I/DD. Their daughter Lillie, who is on the autism spectrum, serves on their leadership team—turning lived experience into strategy. At Bitty & Beau’s, kindness isn’t branding—it’s infrastructure. It powers decisions, drives culture, and shapes every customer encounter. It’s not sentimental—it’s systemic. In a world that measures people by output and efficiency, the Wrights are offering a counter-model: one that proves empathy can scale, purpose can drive profit, and inclusion can be the foundation—not the afterthought—of success.