Viktoryia Khromchanka is a Swedish-Belarusian entrepreneur who started her career in the PR industry. With a strong ideological backbone she has navigated the Swedish political and media landscapes promoting entrepreneurship, integration and transparency. Viktoryia has been involved in helping cultural institutions in Stockholm fight bureaucracy to promoting higher industry standards for asylum homes during the asylum crisis of 2015.
Fighting outdated structures led her on the path of challenging the whole live music industry. Without any previous knowledge or experience of the music industry she left her PR firm for an idea. Gigital, an online marketplace for booking live music, was born May 2017 with the mission of bringing more transparency and openness to the industry. Two years after the bold decision, Gigital has become one of the leading digital solutions for booking live music in the Nordic market.