Beata Wickbom’s business card reads ”Digital Innovation Guru”. She has been a pioneer in advocating and exploring the opportunities with digital media. With a business degree and a background in the startup world, Beata has spent the last 25 years as an advisor to corporations and organizations on digital strategy and innovation. She is on a constant learning journey, always striving to understand how new technologies such are shaping leadership, value creation and our society as a whole. In 2016 she was selected as one of ”The top fifty most inspirational women in the technology sector across the Nordics”. She is also one of Sweden’s most sought after moderators and has been nominated moderator of the year 2017. She makes sure to spend a lot of time adventuring outside of her comfort zone, preferably in a kayak at sea or on a mountain top.