Simon Sinek is a spark that ignites passion and ideas. He envisions a world where most people wake up inspired. They feel safe wherever they are and end the day fulfilled by the work they do. As an unshakeable optimist, he believes we can build this world together. Trained as an ethnographer, he studies people and organizations that create lasting impact. Over time, he has discovered patterns in how they think, act, and communicate. He also explores the environments where people perform at their natural best.

He is widely known for his TED Talk on the concept of “WHY,” which has been viewed over 60 million times. His video on millennials in the workplace reached 80 million views in its first week and has since been seen hundreds of millions of times. He shares his ideas through bestselling books such as Start with WHY, Leaders Eat Last, and The Infinite Game, as well as his podcast A Bit of Optimism. He is the founder of The Optimism Company. He works with leaders across many industries, including the US Armed Forces and the RAND Corporation. He also founded The Curve to support more fair and dignified policing.