Jens Grede is the Co-Founder, Chairman, and CEO of SKIMS. He is also the Co-Founder and Chairman of FRAME and a prolific investor in the technology, consumer, and media industry through his holding company Popular Culture. Prior to partnering with Kim Kardashian to launch Skims, Grede co-founded Los Angeles-based FRAME in 2012. Before that, he spent years working in fashion and media, co-founding the marketing agency Saturday Group in 2003. The Saturday Group and its subsidiary of companies were sold individually to Omnicom and Interpublic Group between 2015 and 2018 – as Grede shifted his focus to other consumer and media businesses. Jens’ business acumen has been instrumental to SKIMS’ exponential growth, which has a current valuation of $5 billion. The brand’s innovative approach to the intimates and lounge category has become a global phenomenon since its launch in 2019. Grede currently resides in Los Angeles with his wife Emma Grede and their four children.