Sulekha Daar is a PR & Marketing Manager who has become a prominent voice in Sweden’s music industry. With years of experience, she has worked with top artists, helped launch Sweden’s first Hip Hop festival, and founded her own sub-label focused on independent Hip Hop and R&B-artists. She has held roles as a PR Manager at major live music and global music companies. Her curiosity and burning passion for creating a more inclusive and open-minded industry led her to work with international platforms and becoming a spokesperson for unrepresented voices.

Today, she is building her own agency, with a focus on marketing and storytelling as the key components of success for those in music and culture.