Sulekha Daar is a PR & Marketing Manager currently building her own PR & Management agency, focusing on marketing and storytelling for artists and creatives in music and culture. Over the past decade, she has worked with leading companies such as Luger/Live Nation and Sony Music Sweden, launched Sweden’s first Hip Hop festival, and founded a sub-label for independent Hip Hop and R&B artists. She is also Sweden’s ambassador for the international platform COLORSxSTUDIOS and continues to advocate for a more inclusive and open-minded music industry.