Beata Wickbom has been a pioneer in advocating and exploring the opportunities with digital media. With a business degree and a background in the startup world, Beata has spent the last 25 years as an advisor to corporations and organizations on digital strategy and innovation. She is on a constant learning journey, always striving to understand how new technologies are shaping leadership, value creation and our society as a whole. She is also an expert both in designing and leading engaging meetings and was awarded moderator of the year in 2020. She makes sure to spend a lot of time adventuring outside of her comfort zone, preferably in a kayak at sea or on a mountain top.